How to make daily sales in your business

When I first started freelancing, it took me 1 whole year to make my first sale. 3 years later when I started my second business, it took me 3 months to land my first client. Now, when I start a new line of product, I launch to a ready list of buyers and start making sales immediately. I want to show you exactly how I do it - how to sell.

Usually, teachings like this would be long and involve a lot of technicalities but I have cut out all the unnecessary things and I am giving you the top tips I have learnt over the years.

1. Don’t sell features, sell the benefits.

If you run a business, yes there are a lot of features you’ve packed into your product which will make your customers go wooooow, however, if you are telling customers about your features and not the benefits the features will bring to them, you’re going to have a hard time closing the sale. Let me give you a practical example - if I was to buy a new iPhone today, I won’t care about the snapdragon processor because I can get an equivalent or an even better one from one of the android alternatives. I won’t care about the ram or the internal memory because most Android phones compete with pro-level laptops when it comes to ram and internal space. What I care about when getting an iPhone is the status it gives to me. iPhones are status symbols. Remember our last series on startup marketing 101? Apple made sure to START WITH WHY and now, when we think Apple, all we think about is the top people changing the world all use Apple product, we want to be associated with those people and the level of impact they’ve had - so, I buy an iPhone because I want to be regarded as being part of a specific category of people. Thats the benefit Apple sells - the status you gain when someone sees you with an iPhone. This example is sure going to infuriate android lovers but hey, Apple picked status, what did you guys pick?

Going forward, another phone example and it’s not android, it’s blackberry. What benefits did Blackberry sell that made them one time champions of the mobile world? Business executive! Email was the major feature of the blackberry phones, busy business executives who were always travelling and on the move could immediately get their mails, respond quickly using a qwerty keyboard and keep up to date with happenings and teams scattered around the world using the inbuilt instant messenger - BBM. But Blackberry didn’t focus their adverts on these great features - email, qwerty, BBM, connectivity…these were features. Blackberry focused their marketing on the personality instead - a business executive. So you’re very busy and always on the road, it will benefit you a lot to keep the communication loop active, never out of reach and they happen to sell a device that can help you keep connected anytime, anywhere.

2. Sell a good night sleep, not the pillow

If you sell pillows, you are competing with a billion other brands and your only way to distinguish yourself would be through pricing and maybe close proximity to customers…or NO! Distinguish yourself through better positioning and shining lights on the benefits of using your pillow as against the hundreds of other options. Don’t say your pillow is soft and hand made with love. Don’t say your pillows are made out of green materials to help climate change. Don’t say your pillows are made out of cotton. Instead say your pillow guarantees 8 hours of sound sleep because of the features - this is when you can now list out your features like being soft and the rest.

3. Sell the taste, not coffee

I bet all coffee tastes the same! Ok maybe not quite. So if your coffee tastes differently, don’t say your coffee can keep people awake and sharp for business because everyone assumed thats what coffee does - so what makes yours different? The taste right? Sell taste then.

4. Sell traffic, not SEO

A lot of service businesses are caught selling features and why their own service offerings are more feature packed than everyone else. You’re not going to get far ahead if you compete on features or pricing. Sell the dream. People don’t want SEO, they want traffic so sell traffic. Sell a million website visits or 500k impressions on their blog or product. Never sell SEO, sell traffic

5. Sell profit and visibility, not web design

People who build websites for their businesses are doing it to make more money, gain access to new customers or even to automate certain aspects of their business. So when you want to market your web design business, don’t sell website design. Sell profit and the comfort of automating their tasks rather than telling them you’ll design an 20 page website for them.

I trust these tips today can help you sell better.

THE END

At Hala, we believe that consistency is greater than intensity. Thats why we are building our community around the principles of improving with just 1% daily; which compounds overtime into something remarkable. Hala is going to be a fine blend of creatives, experienced doers, starters and dreamers. We are founded on the strong belief that ultimately, we hold a duty of care to others in need. We want to balance access to opportunities regardless of colour, background, faith or income level. We value Integrity and highly regard dignity of labour within the Hala community. As a community, our success is measured by how many dreams are achieved, those broad fulfilling smiles when help arrives and how well we are able to impact humanity. These principles are consistent with Bible teachings where we draw our faith and inspiration from. You are welcome to join Hala, you’ll discover practical tips you can start implementing today to stay ahead in business.

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