Marketing 101 For Startups - Part 3

We’ve talked about branding your company about your WHY. Yesterday we focused on marketing using WHY as your focal point. If you’ve been starting with why, you’ll eventually grow. Now, it’s time for us to focus on your growth and how you can continue starting with WHY even when scaling your team. You can’t be the one attending to customers every time as you grow, you’ll hire a team and while you focus on the bigger things like ensuring your company complies with regulations, keep salaries going in, develop a corporate vision, strike up strategic partnerships and steer the company in the right direction, the people you hire can either make your business or remarked it. This is the reason you need to start with why when hiring …and we’ll set our focus here today

TEAM BUILDING WITH WHY

Starting with WHY also extends to how you hire. In the 19th century, an English explorer Ernest Shakleton set out to explore the Antarctic. They would travel 1,700 miles across the pole to the Ross Sea. He and a crew of 27 men went on the journey and soon after, they were trapped in ice. They were trapped there for ten months in what is now known as the Endurance. They never reached the continent of Antarctica. What is sublime about their endurance trip was that no one died, this wasn’t luck. People didn’t eat other people and there was no calamity. It was basically his team selection. When he was hiring, he started with WHY.

A regular copy to hire people would read something like this:

“Men needed for expedition, minimum of five years experience...come work for a great company and a great captain”

Earnest didn’t do that. He looked for more, he looked for people with passion for such things. When he was hiring, this was what he wrote:

“Men waned for a hazardous journey, small wages, bitter cold, long months of complete darkness, constant danger, safe return doubtful. Honor and recognition in case of success.”

The people who applied for the job are the right category. That’s how you start with why even when hiring. You can hire for skills but that won’t be the main thing, hire for passion.

Great companies don’t hire skilled people and motivate them, they hire already motivated people and inspire them. They will motivate themselves.

No company reaches a billion dollar valuation without first creating a sound synergy between HOW-type and WHY-type leaders. Steve was he visionary but Woz made the Apple work. Bill Gates had the idea but Steve Balmer got the company to work.

As a forward thinking company, your vision statement is usually the founders intent; WHY the company exists. The mission statement is the route to achieve that success. When these are clearly stated in any organisation, the HOW-type and WHY-type leaders can work in clear concise paths. The best CEOs are WHY types. They wake up every morning to build great products they love. The best COOs are usually HOW-types. They know how to make things work, bring the vision to life and they often work in the background.

We are on Youtube and Twitter. Hala V2 will launch when we hit 2k subscribers and we'll distribute our community token to early adopters like you. Consider helping us arrive at the future faster by subscribing to our newsletter sharing this newsletter to friends, enemies and family :)

Since you’re here and you enjoyed this, looking to start/scale your business? I’ll like to help you develop clarity on a 15 minute call. Pick a date on my Calendly here; I hope this thread helps someone

Hala V2 is coming! We'll distribute our community token to early adopters like you. Consider helping us arrive at the future faster by sharing this newsletter to friends, enemies and family :) Reply this email requesting more information on Hala V2 and our founder will be in touch with you.