Your no-nonsense guide to effective digital presence 2022

There are over 7.7 billion people on earth and around 4 billion has access to the internet. If you don't have a digital presence and outreach strategy to gain the attention of the online population, you are missing out. Today, we've compiled the no-nonsense guide to effective digital presence...just the way you love it.

We should start from the ARRRR framework - it stands for Activation, Retention, Referral, Revenue. A proper digital strategy would allow you take your potential clients through these steps and make money for your business.

Here are our proven path to growth using digital marketing:

Get social

There is a reason Facebook has over 2 billion users, Instagram has over 800 million users, There are 300 hours of YouTube videos uploaded every minute and almost 5 billion videos are watched daily on YouTube. Twitter has over 330 million users and Linkedin has over 500 million users.

If this proves anything, it is that your potential customers are online and they are on social networks. With a properly executed social media strategy, your business could attract up to 80% more customers over a period of 90 days. You’ll need a dedicated social media team in-house or hire an agency to push your social media strategy. If you really want to take full advantage of the potential scale your business can achieve using social media, you’ll need to invest time and effort into providing useful and timely content; it goes beyond updating your Facebook page once in a week.

Difficulty: Easy Pros: Connect with millions of your potential clients, very cheap, you can DIY Cons: You’ll need to be diligent, social media is a business model your competitors use. Impact: Possibility of gaining new clients weekly, better brand perception, faster customer care tool Budget: As you please

Get A Website

There are over 1 billion websites inn the world today, if you don’t have one, you can be sure your competitor has one! In the world we live in today, 70% of a user’s journey to tie a deal starts with a Google Search; if your customers are on the internet and searching, your lack of presence there means they are finding your competitors not you. Get a website, Nigeria has over 90 million connected devices to the internet. Those are your customers.

- Bake social sharing into your website: Under every blog post, infographic, video, audio or picture on your website, there should be a “social share” button that allows your website visitors share your content with their friends on their preferred social network.

- Collect Emails: Email newsletter campaigns are responsible for 80% of deals in the world. Your website should have a well designed newsletter option that allows your website visitors submit their emails to you; then you can set up an Email Drip Campaign which will take your new subscribers through a journey of onboarding, activation and retention.

- Responsive: Having a responsive website means having a website that opens up really nicely on smaller devices like tabs and phones. 98% of all internet users access the internet using their phones; if your website is not mobile responsive, you’ll be doing more harm than good to your business.

- Generate Content: From blogging to releasing podcasts, infographics, videos, audio, whitepapers, guide and tours, training materials and more, you can get your business in front of over 19 million potential customers by simply generating useful content.

- Ease of use: You can create a virtual tour of your offerings to your website visitors. This is easy to set up on your website and it saves you time, it also saves you the stress of meeting with unqualified leads: people who wont become your customers at the end of the day.

- Google Places: Listing your business on Google Maps is free and indexed. It is a great free way to get traffic and build your online credibility.

- Testimonials: After closing every deal with your current or new customers, make it easy for them to send back their testimonials to you through your website. You can further aggregate these testimonials and brandish them on social media to build on your trust to new customers who are still skeptical.

- Collect payments online: Digital payments in Africa increased more than double in the last decade. This is an upward trend and won’t slow down; you can offer your potential clients the ease of paying for your services online safely.

Difficulty: Medium Pros: Connect with millions of your potential clients, very cheap, you can DIY Cons: You’ll need to be a computer programmer to implement some of the custom solutions espoused above, an unprofessional and haphazardly built website by a non-professional would hurt your business even more. Impact: Control your own narrative online, gain new clients, go beyond the limitations of your office; you can do business with people anywhere, Budget: Between N100,000 - N300,000

THE END

At Hala, we believe that consistency is greater than intensity. Thats why we are building  our community around the principles of improving with just 1% daily; which  compounds overtime into something remarkable. Hala is going to be a fine blend of creatives, experienced doers, starters and dreamers. We are founded on the strong belief that ultimately, we hold a duty of care to others in need. We want to balance access to opportunities regardless of colour, background, faith or income level. We value Integrity and highly regard dignity of labour within the Hala community. As a community, our success is measured by how many dreams are achieved, those broad fulfilling smiles when help arrives and how well we are able to impact humanity. These principles are consistent with Bible teachings where we draw our faith and inspiration from. You are welcome to join Hala, you’ll discover practical tips you can start implementing today to stay ahead in business.

We are on Youtube and Twitter. Hala V2 will launch when we hit 2k subscribers and we'll distribute our community token to early adopters like you. Consider helping us arrive at the future faster by subscribing to our newsletter sharing this newsletter to friends, enemies and family :) 

Since you’re here and you enjoyed this, looking to start/scale your business? I’ll like to help you develop clarity on a 15 minute call. Pick a date on my Calendly here; I hope this thread helps someone

Hala V2 is coming! We'll distribute our community token to early adopters like you. Consider helping us arrive at the future faster by sharing this newsletter to friends, enemies and family :) Reply this email requesting more information on Hala V2 and our founder will be in touch with you.