Replicating the meat seller's success principles

Everyone wants to build a successful business, you especially, that's why you are here. Butcher Box generates $500m in annual revenue by delivering fresh meat and organic chicken directly to people's doorstep. They also offer free delivery - the founder of Butcher Box was kind enough to share exactly how they got to $500m annual revenue and we want to share it with you

Watch the summary on Youtube (3 mins 30 secs)

Dump your business plans

Forget business plans - you will never know what works without first trying up to 20 different things within your business before you will be able to identity what work. Pick the best 3 and double down on them. Test everything; from your landing page to the offer, from the CTA bottoms to the colour and down to the write-ups on your website. Test everything to find what works

Start small

You don’t need venture funding - we have access to tools and information readily available to use today that people a decade ago could only dream of. Leverage on the internet to improve your odds; start and deploy solutions right from your home. Butcher Box started as a kickstarter campaign and today, they put up a simple landing page and put interesting offers on the page. They tested different offers and got their initial customers early. Today, they generate $500m in annual revenue.

Stick with it

Motivation often runs dry. Founders often need staying power to be consistent. It is easy to keep going when things are nice and soft, but what things get a difficult and present challenges, most founders up and quit. Apparently, you can't build a $500m business by quitting according to Butcher Box CEO...and we believe him. GIve every idea/business a fighting chance. This unfortunately raises the question: how long is long enough to keep at a business that isn't working? If you have this question, I have a definitive answer for you: 2 years.

Pick a growing industry

Often times, we are advised to focus on a niche. That's very good advise but while at it, pick a niche/industry that still has the chance for growth. Let your solution mature with the industry over time. You don't want to be caught swimming against the tide

Encourage team growth

Butcher Box gives every employee in the company equity. This gets them emotionally invested in the business. Another thing the company has going for them is that there is room for growth and employees are entitled to raises and bonuses. "Don't raise my salary" says no one ever!

Don't be a slave to the business

When you are still early and trying to figure things out, determine where you want the business to be in terms of profit and scale over a specific time frame then work your way back to the present. Set out specific times you'll be engaged in work. One of the downsides of entrepreneurship is that we work 12 hours so we don't have to work 8 hours for someone else; for some of us, that is closer to 15 hours daily. While passion and drive is important in the early stages, don't kill the horse that pulls the cart.

Spend time with your family

Once you've established a good and competent team, you now have the luxury of time, you want to invest in spending more time with your family and loved ones. The reason we want to set up systems in business is so we can build more leverage and stop selling our time for money.

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Since you’re here and you enjoyed this, looking to start/scale your business? I’ll like to help you develop clarity on a 15 minute call. Pick a date on my Calendly here; I hope this thread helps someone