Top 4 wrong advice entrepreneurs receive daily

Mainstream advise on entrepreneurship is usually wrong. Today, we go through the top 4 wrong advise you are likely to get when you’re just starting out

Buy a domain name first

We are often too quick to buy a domain when instead we should be validating our ideas using free and readily available tools like getresponse.com and Google forms for example. What you need right now when you are just starting out is a simple landing page and ability to build your audience or collect feedback through forms or surveys. Don’t overthink it

Perfect everything before launching out

This one is very prevalent in the industry - people building a product or service trying to get everything perfect and before hitting the market. The challenge with this is that often, you might get stuck in the perpetual state of trying to clean up several aspects of your project and you will actually not launch and end up with another business that exists just on paper. People who try to perfect everything before launch usually have a very sound reason: if they launch haphazardly, initial group of visitors would have a bad experience and never come back - but here is an equally opposite truth: customers will appreciate a genuine process and understand that the company is going through a phase, especially if you’ve done a good job keeping your potential users up to date with your progress from step 1

Top wrong advice number 3 is actually interesting and plays perfectly from the previous tip.

Save all your marketing for the big launch

This is an industry wide prevalent mistake which over 90% of entrepreneurs fall into. People end up building in isolation and never carry their potential audience along, then they launch to a grand total of zero users. What you should do instead is to build a waiting list, keep them engaged through meaningful conversations usually involving product updates, feedbacks, hires, competitions, airdrops and gathering feedback from them. If you do it right, people will get emotionally invested and will often forgive a haphazard launch because they understand where the company is at the moment and can predict what changes will take them where it ought to be. If you do it at a pro level, you can even get your entire community to pre order from you!

Lastly, a major wrong advice loads off entrepreneurs encounter is they are told to hire a proper agency to build their website or mobile apps.

First, this is difficult to pull offf especially if you are building novel idea. You’ll need to find the right words and graphics to convert what you want, hire a solutions architect, spend a lot of cash upfront paying the agency, not to mention huge time spent back and forth reviewing code, features and functionalities. Save yourself the need to go through all of these by building a simple solution using DIY tools like Wordpress - which powers around 40% of the world’s websites. If you are building a mobile app, you can use tools like Bubble or Adalo to get started. If you insist on hiring a professional agency, save yourself stress by using drag and drop prototyping tools to convert exactly what design and functionality you want.

There you have it, our inexhaustive list of top wrong advise you’ll get when starting out.

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