Writing is a super power.

Writing is a super power. Your access to opportunity depends on how well you can write

Email outreach - writing

Social media marketing - writing

Business proposals - writing

Search Engine Optimisation - writing

Fund raising - writing

Landing pages - writing

Everything rises and falls on the quality of your writing. But so few people know how to write and write well.

Here is a formula that works across board

3 things your writing should focus on

• Someone has a problem

• You have the solution

• Everyone can be happy again

The way you do this is to

• Capture the WHAT: example - modern online and offline payments for Africa; simple. Thats Paystack

• Capture the HOW - Win over new and repeat customers by sending emails

• Capture the WHY - Show social proof and testimonials. Better if your testimonials are hosted on a known platform like TrustPilot

• Let the user visualise it - use images or videos. Keep videos under 1 minute

• Drop an irresistible offer - Compete on value, offer more than your competitors offer. If you must compete on price, it should before a limited time. Price competition is a zero sum game.

Enjoy

THE END

At Hala, we believe that consistency is greater than intensity. Thats why we are building our community around the principles of improving with just 1% daily; which compounds overtime into something remarkable. Hala is going to be a fine blend of creatives, experienced doers, starters and dreamers. We are founded on the strong belief that ultimately, we hold a duty of care to others in need. We want to balance access to opportunities regardless of colour, background, faith or income level. We value Integrity and highly regard dignity of labour within the Hala community. As a community, our success is measured by how many dreams are achieved, those broad fulfilling smiles when help arrives and how well we are able to impact humanity. These principles are consistent with Bible teachings where we draw our faith and inspiration from. You are welcome to join Hala, you’ll discover practical tips you can start implementing today to stay ahead in business.

We are on Youtube and Twitter. Hala V2 will launch when we hit 2k subscribers and we'll distribute our community token to early adopters like you. Consider helping us arrive at the future faster by subscribing to our newsletter sharing this newsletter to friends, enemies and family :)

Since you’re here and you enjoyed this, looking to start/scale your business? I’ll like to help you develop clarity on a 15 minute call. Pick a date on my Calendly here; I hope this thread helps someone

Hala V2 is coming! We'll distribute our community token to early adopters like you. Consider helping us arrive at the future faster by sharing this newsletter to friends, enemies and family :) Reply this email requesting more information on Hala V2 and our founder will be in touch with you.